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Your removal from the BEHAVIOR2000 list

Wed, 24 Apr 2002 14:04:16

You have been removed from  the BEHAVIOR2000 list (Behavior2000: Behavior
and Digital Technology List) by David Feeney <DavidFeeney <at> AOL.COM>.

William S. Verplanck | 23 Apr 2002 23:23
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Managing Difficult Conversations

Rolf Marvin requests advice on "difficult conversations."

This was readily available decades ago, in a book that anticipated many of
behavior analytic findings.  Dale Carnegie wrote it:

  "How to Make Friends and Influence People."

"Try it.   You'll like it," and you will be able to translate it directly
into p.c. beh. an. language!

W.S.V.
_____________________________________________
    William S. Verplanck          wverplan <at> utk.edu
  An award-winning site: http://web.utk.edu/~wverplan/
    http://web.utk.edu/~wverplan/kantor/kantor.html
_____________________________________________

JWESHLEMAN | 22 Apr 2002 21:22
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Re: VIP & BAO.ORG

In a message dated 04/18/2002 5:45:56 PM Eastern Daylight Time, 
wverplan <at> UTKUX.UTCC.UTK.EDU writes:

<< There is already far too much evidence that the process of cult-formation
 is already too far advanced…

 Today's NYT reports that 42 (1 out of every 6) of Philadelphia's schools
 (most failing victims of educationalism?) are being privatized, most of
 them contracted out to the "Edison" people, five to Temple University,
 three to the Univ. of Pa, and the remaining fourteen to four other bodies,
 with a variety of methodologies.  Do any of these apply the methodologies
 of applied behavior analysis?  Will the able behavior analysts (both exptal
 and applied) at Temple participate?  If not, why not?  How many such
 schools and charter schools have behavior analysts set up, worked in _or_ 
with? >>

Exactly how does this constitute evidence that BA is a cult?

  -- JE

DavidFeeney | 22 Apr 2002 17:57
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Meet Blackboard Chairman Matthew Pittinsky

Tuesday, April 23
10:00 A.M. - 12:00 P.M.
President's Room, Diamond Club
http://sbm.temple.edu/banner.html

RSVP: tschumac <at> sbm.temple.edu

Matthew Pittinsky, Chairman of Blackboard, Inc., and editor of The Wired Tower: Perspectives of the Internet's Impact on Higher Education will present an overview of the book, as well as his view that the promise of e-learning lies in the reinforcement of the traditional living-learning community which has eroded over the last century.

Winner of The Fox School of Business's 2002 Information Technology Innovator of the Year, Matthew Pittinsky is cofounder of Blackboard and active leader in the field of e-learning. Industry analysts recognize Blackboard as the leading provider of e-education software infrastructure in the world, and Temple University is one of Blackboard's largest installations.

For more information, visit:
http://sbm.temple.edu/banner.html
http://www.amazon.com/exec/obidos/ASIN/0130428299/qid=1018554412/sr=8-1/ref=sr_8_5_1/002-1469244-0581640

My best,

Dr. David Feeney
DavidFeeney <at> aol.com
Director of Digital Education, http://foxonline.temple.edu
FOX School of Business & Management, http://sbm.temple.edu
Temple University, http://www.temple.edu
300 Speakman Hall
215-204-2727 office
215-204-5698 fax
DavidFeeney | 22 Apr 2002 17:35
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Web readability: Where's the plain english?

http://news.com.com/2008-1082-887841.html?legacy=cnet&tag=pt.msnbc.feed..ne_9742412
http://www.consumerprivacyguide.org/law/glb.shtml

Stop! Look before you click
By Rachel Konrad
Staff Writer, CNET News.com
April 22, 2002, 4:00 AM PT

Mark Hochhauser doesn't mince words.

That's because the frank-talking psychologist is also an expert in "readability," who practices what he preaches. The 55-year-old resident of Golden Valley, Minn., pores over contracts, disclosure statements and privacy notices to determine whether real people--not lawyers or business executives--understand them. Then he tells companies, research groups and government agencies how to translate legalese into plain English.

Hochhauser has spent the past several years studying the readability--or lack thereof--of online documents, particularly privacy agreements. Most of them require the user to click "I agree" before proceeding with their purchase or download. Hochhauser says people rarely understand what they're signing, mindlessly clicking contracts that could hijack their computers or make them targets of aggressive advertisers.

The "I agree" frenzy has reached new levels as the popularity of file-swapping software mushrooms. Earlier this month, millions of consumers downloaded the Kazaa file-swapping program, only to realize later that they had unwittingly agreed to install software that could help turn their computers into nodes for a peer-to-peer network controlled by a third company, Brilliant Digital Entertainment.

Hochhauser dissected Brilliant's 4,093-word privacy policy and terms of use statements, determining that the Internal Revenue Service's 1040 EZ form was simpler to read. He spoke to CNET News.com about why companies refuse to use plain English--and how consumers get lost in the translation.

Q: How would you describe most contracts software companies require users to sign?

A: It's legalese written by lawyers who want to protect the company, and they're using legal terms that the general public isn't familiar with.

You have to scroll down through it, which makes it impossible to read. You can rarely click a button to get a printout, and in some cases you can't even cut and paste it into a document you can print out and read later. CNET, newspapers and other publications have had the "click to print" button for years, but I don't think I've ever seen one in a terms of service contract.

One thing I've noticed is that these contracts are simply text--no interactive graphics or any other means of taking advantage of the Web as a medium of communication.

How does that contribute to the problem?

We've learned a lot about Web design. We know we should be using short paragraphs without too many pages because it's tough to keep people focused on text. But these consent forms are not developed with any sense of Web design or document design at all. These are the exact same forms that you could have gotten 10 years ago in a book. If you look at how visual the Web is, why do we have consent policies that are the equivalent of eight pages of text? It's no surprise that people ignore them.

Take off your readability hat and put on your psychology hat. What are people thinking when they click "I agree"? Are they illiterate? Naive? Stupid?

They're not stupid. They're trusting. It's actually quite similar behavior to sick people. Patients who are very sick can be given a 3,000-word consent form written by lawyers with the same level of complexity as these privacy notices...The sick people usually just sign it without reading it because their doctor said it was OK. Same thing here--the reader thinks, 'The FTC would close them down if they were doing something really bad.' There may be a basic element of trust that people bring into this.

Let me play devil's advocate. Don't people who click "I accept" forfeit their rights? What happened to caveat emptor?

To some extent, sure, the onus really is on the user to decide whether they want to read it. At the same time, there is some responsibility on the Web site to present the information in a form you can use without a dictionary, trying to figure out what every sentence really means. Sure, there's a responsibility on the reader, but there is such a thing as information overload.

It seems ad-supported software preys on people's urge to try to get something for nothing. Do these adware companies appeal to our lowest urges?

Yes. Anything that says "free," people want. But eventually people will realize there's not really such thing as "free" software. It comes with a price--in this case the annoyance of advertising, or possibly privacy violations.

Clearly software companies need legal protection. How can they write policies that are both intelligible to teenagers--yet cover their legal backs?

The real way to do this better is to have consumers involved in the writing and editing process. The companies need to sit down with a focus group of actual users and say, "Do you understand this? How could we make you understand this?" Real users, not lawyers, need to write the forms. Then they need to redesign the sites so that the consent forms are visual, not legalese text blocks.

Why can't companies write in plain English?

My guess is that writing in legalese gets them off the hook. The message is, "We asked you to scroll down, and you did, so we're not liable." They set it up so you had to scroll through it--even if you didn't read it.

I don't know how often these companies get sued over issues in their privacy policy. I know if you go to terms of service, it pretty much says, "You can't sue us for anything." That's pretty much what they say in 8,000 words.

There's been a plain English movement in the legal profession for 20 years, but it's not very widely used...

continued http://news.com.com/2008-1082-887841.html?legacy=cnet&tag=pt.msnbc.feed..ne_9742412

My best,

Dr. David Feeney
DavidFeeney <at> aol.com
Director of Digital Education, http://foxonline.temple.edu
FOX School of Business & Management, http://sbm.temple.edu
Temple University, http://www.temple.edu
300 Speakman Hall
215-204-2727 office
215-204-5698 fax
JWESHLEMAN | 20 Apr 2002 01:53
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Re: BAO and Behavior Analsis as a "Cult"

In a message dated 04/19/2002 7:16:05 PM Eastern Daylight Time,
jcautill <at> ASTRO.OCIS.TEMPLE.EDU writes:

<< I guess the issue is cult vs community. Are we a community? I would say
 yes. No differnt from APA is for psychologists. >>

Agreed.  We are actually several subcommunities who agree at
most that human behavior is deserving of study and is the subject
of practical change.

To me, a cult means something like that Jim Jones group that
committed mass suicide in Guyana, or the Heaven's Gate group
that committed suicide when they thought the comet was the
Mother Ship.

William S. Verplanck | 18 Apr 2002 23:44
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VIP & BAO.ORG

(1)     Sorry, Joe, under no circumstances would I participate in this
program.  It's no more, and no less, one more step in the direction of the
development of behavior analysis, and especially 'applied' behavior
analysts, into a cult.

To quote myself:

"We're great at explaining ourselves to ourselves and at neglecting to note
that there are many others with whom we should converse, to whom we may
contribute, from whom we might learn, and with whom we may
accommodate.  Behavior analysis must _not_ become a cult."

There is already far too much evidence that the process of cult-formation
is already too far advancedÂ…

Today's NYT reports that 42 (1 out of every 6) of Philadelphia's schools
(most failing victims of educationalism?) are being privatized, most of
them contracted out to the "Edison" people, five to Temple University,
three to the Univ. of Pa, and the remaining fourteen to four other bodies,
with a variety of methodologies.  Do any of these apply the methodologies
of applied behavior analysis?  Will the able behavior analysts (both exptal
and applied) at Temple participate?  If not, why not?  How many such
schools and charter schools have behavior analysts set up, worked in _or_ with?

Are we talking only to ourselves, and not to parents, school boards, review
boards, and those politically responsible for education?

Shouldn't behavior analysts be out there running schools and teaching, by
example?  (Whatever became of Don Cooke's very beh. an. endeavors?)

(2)     I'd like to believe that I'm totally out of the loop, laboring
under a great misapprehension, and that the foregoing is altogether
wrong-headed.  Then, there's another reason I can't participate in
Nietsche.  I'm 86 and live on the end of a fifty or sixty foot oxygen
tube.  Emphysema precludes long-term commitments--of which I already have
too many!

W.S.V.

P.S.  I note that the record of Edison's schools is lousy.  Should behavior
analysts try to teach _them_ something?

W.S.V.

_____________________________________________
    William S. Verplanck          wverplan <at> utk.edu
  An award-winning site: http://web.utk.edu/~wverplan/
    http://web.utk.edu/~wverplan/kantor/kantor.html
_____________________________________________

JWESHLEMAN | 18 Apr 2002 22:50
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Re: Tests/exams (m.c. tests)

In a message dated 04/18/2002 4:37:57 PM Eastern Daylight Time,
wverplan <at> UTKUX.UTCC.UTK.EDU writes:

<< When a student takes a multiple-choice exam and doesn't recognize the
 'correct' answer, he or she guesses, with a 1/4 or 1/5 "chance."  What is
 the probability that he or she will repeat that choice at a later
 time?   That they will _learn_ the errors they have made?  That they will
 now "know" a bit of 'disinformation?' >>

It depends on a lot of things, for example, how you write and compose
the MC question.

William S. Verplanck | 18 Apr 2002 22:35
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Tests/exams (m.c. tests)

When a student takes a multiple-choice exam and doesn't recognize the
'correct' answer, he or she guesses, with a 1/4 or 1/5 "chance."  What is
the probability that he or she will repeat that choice at a later
time?   That they will _learn_ the errors they have made?  That they will
now "know" a bit of 'disinformation?'

Data from research on this specific issue will very likely show that there
is a _very_ high probability that students acquire a bundle of
misinformation this way!

W.S.V.
_____________________________________________
    William S. Verplanck          wverplan <at> utk.edu
  An award-winning site: http://web.utk.edu/~wverplan/
    http://web.utk.edu/~wverplan/kantor/kantor.html
_____________________________________________

William S. Verplanck | 18 Apr 2002 22:15
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Programmed instruction (fwd)

On 4/11/02, Jonathan Cooke sent the following which opened a very
educational exchange.

W.S.V.

>Dear Behav-An,
>       I recently read an article by B. F. Skinner, "Teaching Science in
> High School - What is Wrong?"  What struck me as profound was the
> applicability of Skinner's analysis to science today not only in high
> school but also in university settings.  As a student with an interest in
> mathematics, I have been dismayed by the punitive methods employed by
> math educators at my university.  Restricting the following to
> mathematicians at my university, mathematicians seem to know math but
> little about the learning process to effectively teach their subjects.
>
>Would anyone know about the implementation of programmed instruction to
>lower division calculus?  The only reference I could find was Kleppner,
>D.  Quick Calculus: A Self-Teaching Guide. 2nd Ed.
>
>This part is addressed to anyone with a substantial math background.
>
>Has any work been done with programmed instruction for advanced courses in
>real analysis, differential equations, or abstract algebra?  If so, what
>are the references?
>
>How would someone go about the preparation for a course in discrete
>variables or a bridge course for proofs in upper division math classes?
>
>The best work that I have found in programmed math instruction is
>"Engineering Mathematics" 5th Edition by K. A. Stroud and Dexter J.
>Booth.  The book is roughly 2000 pages long and consists of 40
>programmes.  It is almost a self-contained book starting with elementary
>mathematics to 3rd semester calculus, topics from linear algebra, and some
>differential equations.  From the preface of the first edition:
>          "The book is the outcome of some eight years' work undertaken in
> the development of programmed learning techniques in the Department of
> Mathematics at the Lanchester College of Technology, Coventry.  For the
> past four years, the whole of the mathematics of the first year of
> various Engineering Degree courses has been presented in programmed form,
> in conjunction with seminar and tutorial periods.  The results obtained
> have proved to be highly satisfactory, and further extension and
> development of these learning techniques are being pursued.
>           Each programmed has been extensively validated before being
> produced in its final form and has consistently reached a success level
> above 80/80, i.e. at least 80% of the students have obtained at least 80%
> of the possible marks in carefully structured criteria tests.  In a
> research programme, carried out against control groups receiving the
> normal lectures, students working from programmes have attained
> significantly higher mean scores than those in the control groups and the
> spread of marks has been considerably reduced.  The general pattern has
> also been reflected in the results of the sessional examinations.
>             The advantages of working at one's own rate, the intensity of
> the student involvement and the immediate assessment of responses, are
> well known to those already acquainted with programmed learning
> activities.  Programmed learning in the first year of a student's course
> at a college or university provides the additional advantage of bridging
> the gap between the rather highly organised aspect of school life and the
> freer environment and greater personal responsibility for his own
> progress which faces every student on entry to the realms of higher education."
>      K. A. Stroud wrote these insightful words over 30 years ago.  Why
> are these behaviorally based methods of instruction not in greater
> use?  What is it going to take for these proven methods of instruction to
> be implemented on a large scale in educational establishments?
>
>       Books like the aforementioned give me a shred of hope for math and
> science education in the United States.
>
>Sincerely,
>
>Jonathan Cooke

_____________________________________________
    William S. Verplanck          wverplan <at> utk.edu
  An award-winning site: http://web.utk.edu/~wverplan/
    http://web.utk.edu/~wverplan/kantor/kantor.html
_____________________________________________

DavidFeeney | 18 Apr 2002 19:00
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NEA Rankings of the States 2002

http://www.nea.org/nr/nr020408.html
http://www.edexcellence.net/gadfly

Rankings of the States 2001 and Estimates of School Statistics 2002
National Education Association

The National Education Association’s research department has put out
this joint edition of two annual data sources, one ranking the states on
a wide variety of quantitative education indicators in 2001, the other
estimating some of the same statistics for states and the nation in
2002. There’s tons of data here, much of it fairly accessible and much
of it credible.

Readers may not realize, for example, that average
per-pupil public school spending has risen to an estimated $7425 in the
current school year (not counting capital costs, interest payments,
etc.)  But some of the NEA’s blind spots and policy agendas show up,
too. There is nary a mention of charter schools, for example, and
teacher pay figures do not include fringe benefits. If you’d like your
very own copy, visit http://www.nea.org/nr/nr020408.html
—Chester E. Finn, Jr.

forwarded by

Dr. David Feeney
DavidFeeney <at> aol.com
Director of Digital Education, http://foxonline.temple.edu
FOX School of Business & Management, http://sbm.temple.edu
Temple University, http://www.temple.edu
300 Speakman Hall
215-204-2727 office
215-204-5698 fax

Gmane