Philippe Beaudette | 3 Oct 23:17 2010
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IRC office hours with Zack Exley

Hi all,

Zack Exley, the Chief Community Officer [1] of the Wikimedia Foundation, will  
be having office hours this Tuesday (October 5)  at 21:00 UTC  
(14:00 PT, 17:00 ET, 23:00 CEST) on IRC in #wikimedia-office.

If you do not have an IRC client, there are two ways you can come chat
using a web browser:  First, using the Wikizine chat gateway at
<http://chatwikizine.memebot.com/cgi-bin/cgiirc/irc.cgi>.  Type a
nickname, select irc.freenode.net from the top menu and
#wikimedia-office from the following menu, then login to join.

Or, you can access Freenode by going to http://webchat.freenode.net/,
typing in the nickname of your choice and choosing wikimedia-office as
the channel.   You may be prompted to click through a security warning,
which you can click to accept.

Please feel free to forward (and translate!) this email to any other
relevant email lists you happen to be on.


[1] - http://wikimediafoundation.org/wiki/Chief_Community_Officer

____________________
Philippe Beaudette
Head of Reader Relations
Wikimedia Foundation

philippe <at> wikimedia.org

Imagine a world in which every human being can freely share in
the sum of all knowledge.  Help us make it a reality!

http://wikimediafoundation.org/wiki/Donate



_______________________________________________
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Philippe Beaudette | 6 Oct 03:49 2010
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Help Beat Jimmy! (The appeal, that is....)

Hi everyone,

I wanted to take a moment to bring you up to date on the planning of the 2010-2011 fundraiser, and ask once again for your participation in the process.  Our updated meta pages (http://meta.wikimedia.org/wiki/Fundraising_2010 ) will give you an overview as well.  There's a lot of information here, because we've made huge progress: I hope you'll take the time to read it and join in the planning for the fundraiser.

There's no doubt about it: the appeal from Jimmy Wales is a strong message.  We've tested it head-to-head against other banners, and the results [1] are unequivocal - especially when you also compare its performance last year and the year before.

But nobody wants to just put Jimmy up on the sites and leave him up for two months!

So we're issuing a challenge:  Find the banner that will beat Jimmy.

Data informed conclusions
Here's the trick:
We have to make our decisions based on the facts, not our instinct.  Please read the summaries below for really important details from our focus group and survey of past donors.

Focus Group
Wikimedia conducted a focus group of past donors in the New York City area in September 2010.  It's important to note that this was a single focus group, and in a single city.  We'll need to do more to make sure that results correlate universally.  But we came out of it with a few important take-away points.  It's important to realize that these points reflect ONLY donors - they should not be read as a wider feeling about mission or strategic direction - they're messaging points to help us refine and deliver the best messages possible.

** The most powerful image is of Wikipedia as a global community of people who freely share their knowledge and self-police the product.
For everyone who participated, the idea of a global community of people sharing knowledge that is accessible to anyone who wants it free of charge is incredibly powerful. Respondents in this group were highly unlikely to be editors themselves; most consider themselves users. They love the idea of the community and want to support it, but they are reluctant to put themselves out there by being more than a user and a donor.

** Keeping the projects ad-free is a powerful motivator.
Respondents were unanimous that keeping Wiki[m\p]edia ad free should be a priority, even if it meant that Wiki[m\p]edia would be approaching them for money more often.  Accepting paid ads could corrupt the values and discourage the free flow of information.

** Independence is critically important.
These respondents consume a lot of media, and they place a high premium on the free flow of information.  They have little patience for “sponsored” news or information that excludes other perspectives. The Wikimedia model of openness and community engagement facilitates that. 

** It’s a cause because it’s a tool.
This may sound a bit like a chicken/egg argument, but it’s actually an important nuance.  These folks use Wikimedia every day for things from simple curiosities to serious research. So it’s a tool that lets them get what they need. But it has grown to 17 million articles in 270 languages. Because it has that kind of depth and it reaches so many people around the world, it’s worth protecting what the community so successfully built. And that makes it a cause too.

** Growing isn’t always a good thing, when positioning for donors.
Like many tech savvy folks, our respondents are a suspicious lot. The idea of Wikimedia growing brings up concerns about what Wikimedia would become, and fears about the path of companies like Facebook. It’s not just a privacy concern; it’s a concern about what would happen to the democratic model of Wikimedia inside a growth strategy. Supporting the organic growth of the community doesn’t raise the same concerns. 

** Supporters strongly reject any agenda being attached to Wikimedia, even when that agenda would extend the current offerings.  
An agenda implies ownership, and respondents feel pretty strongly that the community owns Wikipedia. They think of Wikipedia as an organic thing, not like a typical nonprofit, and any attempt to steer it would disrupt that.  Community support is one of the key values, and not everyone in the community would support new initiatives. 

** There is room to fundraise more aggressively.
Across the board, respondents were surprised that they didn’t have the opportunity to give to Wikimedia more often. Obviously, there is a balance and a PBS-style solicitation schedule wouldn’t make sense both for Wikimedia’s personality and for this audience, but there is much more space available than we are taking. 

** Wikimedia donors are highly suspicious of marketing gimmicks.
Simple, direct messages are likely to work best. Jimmy’s message worked not so much because he was the founder, but because it was a simple plea for support delivered authentically. 

As we know, that’s something that also needs quantitative testing to prove. Sometimes donor response in a focus group and donor activity don’t line up exactly.  But, some things already line up with early tests. The more gimmicky the banner, the less likely it is to drive donations even if it increases clicks. 

Reaction to banners like “572 have donated in New York today” also raised concerns about privacy – not a good reaction in an already suspicious audience.  Appeals to “keep us growing” or that highlight a contributor’s work raise earlier concerns about an agenda.

Donor Survey Highlights
Wikimedia produced a random sample of 20,000 individuals from the much larger number of individuals, from many countries, contributing less than $1000 between November 1 2009 and June 30 2010. These individuals were invited to participate in a 29 item (but around 70 question) survey. 3760 agreed to participate, and the survey was conducted in August 2010. The participants probably differ from those who declined in ways that are associated with survey answers. Hence the respondents do not represent an entirely representative sample of the < $1000 donors.

The survey participants are committed to Wiki[p/m]edia, visiting it frequently. They say that they are very likely to donate again, and they support all the survey-mentioned reasons for donation. They were not aware of Wikipedia chapters. A majority of respondents did not appear greatly concerned about possible threats to Wikipedia’s identity.
About 1/3 of these individuals have edited, though not frequently. Those who express more support for Wikimedia as a cause appear more prone to edit. Those who have not contributed in this way say mostly that they haven’t thought about it--suggesting that they haven’t really considered the possibility—or that they don’t have time. Europeans and the highly educated especially stress lack of time.

Some subgroup differences were found within the sample. The likelihood of writing or editing does vary a bit by subgroup, for example. Overall, however, responses did not vary greatly by subgroup, whether “demographic” (nationality, education, sex) or behavioral (e.g., degree of on-line activity).

* The full details of the survey can be found at http://meta.wikimedia.org/wiki/File:FR_Donor_survey_report.pdf

Chapters
Chapters will receive the specifics of how we will work with them through their fundraising contacts which were designated on the fundraising survey, in order to keep the information communicated here to the essentials.

Testing
We have been testing for ten weeks now, and are really pleased with the progress that the tech team has made with new tools to support the fundraiser.  Geotargetting appears to work now, and we are currently testing a 1 step versus 2 step donation process.  We will have solid test results this week, we believe.  In all, we believe that we are - technically and message-wise - in a really good position.  We're working out kinks, definitely, but we're working them out before the fundraiser starts, so that we can maximize the dollar-earning potential of every day that we have banners up.

We need you
From the very beginning, Zack charged me with presenting the most collaborative fundraiser yet.  I'm thrilled at the level of involvement from the community, in everything from banner creation to testing structure, to design, to actually sitting on our test fundraisers with us in virtual conferences and being a full participating member of the team.  We're reporting out frequently, and trying very hard to engage with members of the community.  We have dedicated staff who are outreaching to our various language wikis in an attempt to get ever more broad participation.  I strongly encourage you to join in the discussions at the meta pages about the fundraiser:  /http://meta.wikimedia.org/wiki/FR2010.  Your involvement is not just appreciated - it's crucial.  

Thanks for sticking through this email - join us in discussion and help us beat the Jimmy appeal!

Thanks,
Philippe


____________________
Philippe Beaudette
Head of Reader Relations
Wikimedia Foundation


Imagine a world in which every human being can freely share in
the sum of all knowledge.  Help us make it a reality!

http://wikimediafoundation.org/wiki/Donate

_______________________________________________
Wikinews-l mailing list
Wikinews-l <at> lists.wikimedia.org
https://lists.wikimedia.org/mailman/listinfo/wikinews-l
Federico Leva (Nemo | 10 Oct 12:50 2010
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[Fwd: Five-year WMF targets exclude non-Wikipedia projects]

I suppose this may interest you.
Sorry for crossposting; please join the discussion on foundation-l, if 
you wish.

Nemo

-------- Messaggio Originale  --------
Oggetto: Five-year WMF targets exclude non-Wikipedia projects
Data: Sun, 10 Oct 2010 12:33:07 +0200
Da: Federico Leva (Nemo)
A: Wikimedia Foundation Mailing List <foundation-l <at> lists.wikimedia.org>

Despite repeated assurances at Wikimania, on lists and on strategywiki,
that the strategic plan was going to consider all Wikimedia projects as
important, now at
http://wikimediafoundation.org/wiki/Resolution:Five-year_targets the
second target, «Increase the amount of information we offer» considers
only the number of Wikipedia articles.
«We're aware of the challenges around bot-created articles, articles of
low quality, etc., and the limited focus on Wikipedia, so this metric
shouldn't be seen in isolation, but is an important indicator.» Yes, but
a wrong one.

I'm, very, very disappointed: I have to conclude that all the words on
community participation etc. were only empty rhetoric.

Nemo
Steven Walling | 13 Oct 18:32 2010
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Office Hours with Barry Newstead

Greetings all,

The next IRC Office Hours will be with Barry Newstead, Chief Global Development Officer (CGDO) of the Wikimedia Foundation, on Friday October 15th, 17:00 UTC. As usual, this chat will be informal and in an open format. You can learn more about past Office Hours and how to connect at http://meta.wikimedia.org/wiki/IRC_office_hours.

See you in IRC!
 
--
Steven Walling
Wikimedia Foundation Fellow
(wikimediafoundation.org)
_______________________________________________
Commons-l mailing list
Commons-l@...
https://lists.wikimedia.org/mailman/listinfo/commons-l
James Alexander | 13 Oct 20:03 2010
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Office Hours with Sue Gardner (Tomorrow)

Hi all,

I know Steven just sent out a note for Barry's Friday office hours
but this is in addition.Sorry for the late notice and for sending
them out of order.

Sue Gardner, the Executive Director of the Wikimedia Foundation,
will be having office hours this Thursday (Tomorrow) at 17:00 UTC
(10:00 PDT, 13:00 EDT 19:00 CEST) on IRC in the #wikimedia-office channel.

If you do not have an IRC client, there are two ways you can come chat
using a web browser:  First, using the Wikizine chat gateway at
<http://chatwikizine.memebot.com/cgi-bin/cgiirc/irc.cgi>. Type a
nickname, select irc.freenode.net from the top menu and
#wikimedia-office from the following menu, then login to join.

Or, you can access Freenode by going to http://webchat.freenode.net/,
typing in the nickname of your choice and choosing #wikimedia-office as
the channel. You may be prompted to click through a security warning,
which you can click to accept.

Please feel free to forward and translate this email to any list I may
have missed and I hope to see everyone online!

--

-- 
James Alexander
Associate Community Officer
Wikimedia Foundation
James Alexander | 14 Oct 17:11 2010
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Reminder: Office Hours with Sue Gardner (TODAY)

Hi all,

A reminder that Sue Gardner, the Executive Director of the Wikimedia 
Foundation,
will be having office hours Today in about 2 hours at 17:00 UTC
(10:00 PDT, 13:00 EDT 19:00 CEST) on IRC in the #wikimedia-office 
channel. As usual
the meeting will be an open format so bring your questions and comments!

If you do not have an IRC client, there are two ways you can come chat
using a web browser:  First, using the Wikizine chat gateway at
<http://chatwikizine.memebot.com/cgi-bin/cgiirc/irc.cgi>. Type a
nickname, select irc.freenode.net from the top menu and
#wikimedia-office from the following menu, then login to join.

Or, you can access Freenode by going to http://webchat.freenode.net/,
typing in the nickname of your choice and choosing #wikimedia-office as
the channel. You may be prompted to click through a security warning,
which you can click to accept.

I hope to see everyone on IRC!

--

-- 
James Alexander
Associate Community Officer
Wikimedia Foundation
brian.mcneil | 16 Oct 09:11 2010

Re: [Fwd: Five-year WMF targets exclude non-Wikipedia projects]


Nemo,

I'm unsurprised.

--
Brian McNeil
http://www.wikinewsie.org | http://en.wikinewsie.org/wiki/Brian_McNeil

> -------- Original Message --------
> Subject: [Wikinews-l] [Fwd: Five-year WMF targets exclude non-Wikipedia
> projects]
> From: "Federico Leva (Nemo)"
> Date: Sun, October 10, 2010 11:50 am
> To: wikispecies-l <at> lists.wikimedia.org, Mailing list for the Wikiquote
> projects ,
> wikinews-l <at> lists.wikimedia.org, "discussion list for Wikisource, the
> free library" ,
> wikiversity-l <at> lists.wiki
>
> I suppose this may interest you.
> Sorry for crossposting; please join the discussion on foundation-l, if
> you wish.
>
> Nemo
>
> -------- Messaggio Originale --------
> Oggetto: Five-year WMF targets exclude non-Wikipedia projects
> Data: Sun, 10 Oct 2010 12:33:07 +0200
> Da: Federico Leva (Nemo)
> A: Wikimedia Foundation Mailing List
>
> Despite repeated assurances at Wikimania, on lists and on strategywiki,
> that the strategic plan was going to consider all Wikimedia projects as
> important, now at
> http://wikimediafoundation.org/wiki/Resolution:Five-year_targets the
> second target,
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Philippe Beaudette | 25 Oct 00:33 2010
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Interesting article

I saw this today on my Twitter feed, and thought this list might be interested:


it's the editor of ProPublica talking about ethics in "new" journalism.

pb
____________________
Philippe Beaudette
Head of Reader Relations
Wikimedia Foundation


ofc: +1 415 839 6885 (x 6643)
mobile:  918 200 WIKI (9454) 

Imagine a world in which every human being can freely share in
the sum of all knowledge.  Help us make it a reality!

http://wikimediafoundation.org/wiki/Donate



____________________
Philippe Beaudette
Head of Reader Relations
Wikimedia Foundation


Imagine a world in which every human being can freely share in
the sum of all knowledge.  Help us make it a reality!

http://wikimediafoundation.org/wiki/Donate

_______________________________________________
Wikinews-l mailing list
Wikinews-l <at> lists.wikimedia.org
https://lists.wikimedia.org/mailman/listinfo/wikinews-l
Steven Walling | 27 Oct 19:39 2010
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IRC Office Hours with Sue Gardner today (23:00 UTC)

Hi all,

Today Wikimedia Foundation Exec. Director Sue Gardner will be in this week's installment of IRC office hours at 23:00 UTC. As usual, the format is completely open, so bring any burning questions you might have to the #wikimedia-office channel on irc.freenode.net. Local times and instructions for accessing the chat, including for those without an IRC client, can be found on Meta at http://meta.wikimedia.org/wiki/IRC_office_hours. The log of the discussion will be publicly posted on that page afterwards for those cannot attend.

Many thanks,

--
Steven Walling
Wikimedia Foundation Fellow
(wikimediafoundation.org)
_______________________________________________
Commons-l mailing list
Commons-l@...
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Philippe Beaudette | 3 Oct 23:17 2010
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IRC office hours with Zack Exley

Hi all,

Zack Exley, the Chief Community Officer [1] of the Wikimedia Foundation, will  
be having office hours this Tuesday (October 5)  at 21:00 UTC  
(14:00 PT, 17:00 ET, 23:00 CEST) on IRC in #wikimedia-office.

If you do not have an IRC client, there are two ways you can come chat
using a web browser:  First, using the Wikizine chat gateway at
<http://chatwikizine.memebot.com/cgi-bin/cgiirc/irc.cgi>.  Type a
nickname, select irc.freenode.net from the top menu and
#wikimedia-office from the following menu, then login to join.

Or, you can access Freenode by going to http://webchat.freenode.net/,
typing in the nickname of your choice and choosing wikimedia-office as
the channel.   You may be prompted to click through a security warning,
which you can click to accept.

Please feel free to forward (and translate!) this email to any other
relevant email lists you happen to be on.


[1] - http://wikimediafoundation.org/wiki/Chief_Community_Officer

____________________
Philippe Beaudette
Head of Reader Relations
Wikimedia Foundation

philippe <at> wikimedia.org

Imagine a world in which every human being can freely share in
the sum of all knowledge.  Help us make it a reality!

http://wikimediafoundation.org/wiki/Donate




Gmane