Tom McEwan | 21 Jan 11:33 2004
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HCI2004: Design for Life -

Happy new year folks. This is a thinly disguised plug for the imminent
final deadline (Friday 23rd January) for submitting full papers, and
proposals for tutorials and workshops for the 17th annual conference of
the British HCI Group, in Leeds Met Univ, UK, Sept 6-10th. More about that
at http://www.hci2004.org/

But this is also a user consultation about promotion: paper versus online
versus blended approaches. In my case I'm reflecting on publicising
conferences and also university degree and short courses, but clearly
other industries, such as travel, face a similar dilemma.

There is a tradition to print and distribute large amounts of paper (calls
for participation, advance programmes in the former case and thick glossy
prospectuses in the other), secure in the knowledge that "half our
expenditure is wasted but we don't know which half". Then again, recent
legislation may have made it more attractive to send junk mail rather than
junk e-mail.

Anyone got any user stories about those who prefer (and why) to have print
to decide whether or not to submit to or attend a conference, or to select
a degree course, or indeed from any other field?

Don't foget about the HCI2004 deadline :) (NB the deadline for short
papers etc is not until May)
Tom McEwan
Napier University

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