Re: [kde-promo] Marketing Plan
Bill Kendrick <nbs <at> sonic.net>
2004-12-03 22:00:36 GMT
On Fri, Dec 03, 2004 at 09:12:29PM +0000, Steven Giacomelli wrote:
> I'm confused --
> I understand that KDE is open source etc., but it is still a software
> product that has to be promoted -- and to effectively promote any
> product -- branding *is* important.
Indeed. And sometimes it's actually quite difficult to promote Open Source,
because the barriers in some places are set for commercial software only,
or shareware, at the least.
For example, I wanted to submit my (admittedly non-KDE) program "Tux Paint,"
which runs on Windows, Mac, Linux and BeOS to some download/news websites.
"Download.com" requires a $79.00 payment to even be considered!
(And, ironically, they have a little pop-up window on their site that
tells you how much you'll profit, after the $79, based on your estimated
downloads per month. Guess what, no matter what I entered, my ROI was ALWAYS
$-79! >:^( Idiots!)
TUCOWS lists Tux Paint in their Linux and BeOS sections. Although I submitted
it to all relevant sections (including Windows and MacOS), it doesn't
appear in their Windows section... a 1.5yr old version appears in their
Linux section. The latest version appeared in their BeOS section within days
of my submitting it. What gives!? >:^(
Of course, something like KDE is a bit different. It's more than one
simple app for a particular market, it's an entire environment. But, still,
for it to be adopted more widely, it does need some sort of promotion.
> And its important to make available resources to help others promote the
> product so that it is promoted in a consistent and effective manner.
I totally agree.
> Promoting something without a plan is the same as developing software
> without a plan -- you cant do it effectively.
There are many Linux news outlets which are always happy to accept
articles and do interviews. That's a starting point. From there, regional
computer magazines could be good (especially if there's a local group working
on parts of KDE), since they probably appreciate content... especially if
it's free. (I've done articles on Mozilla and OpenOffice.org for a
Sacramento, California region magazine. I sadly didn't get much feedback,
but it obviously got read by SOME people, and hopefully made an impact.
And it cost me nothing but time, though I of course didn't earn anything
for doing it ;^) )
Anyway, just my perspective.. kind of rambling, sorry. I need to get back
to work now that my lunch break's over! ;)
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