Hi There,

Part 5 - How To Close The 'Almost Sale'

But, as always, it would be nice to be making a few more. In fact,
it'd also be good to capture some of the details of the visitors
who "bounce" from your website and leave even before they've
claimed their free gift.

What can you do?

Well, you can use what's called an "exit popup".
 
Popup windows are windows which your browser opens up in response
to an action - say when a button is clicked, or, more commonly,
when you arrive at or leave a web page.

Now, I know popups have had some bad press.

And rightly so, in many cases. They can be intrusive, aggravating
and, occasionally downright rude. For this reason, while I wouldn't
say don't use them, I would say be very careful about how you do
use them and make sure you're doing some solid testing.

But exit-popups are a little different, especially as you have
little to lose by using them. They appear, as the name suggests,
when the site-visitor navigates away from your site. If they're
navigating away from your page, then you really do have nothing to
lose by giving this a go - because they've seen your offer for the
free report or whatever, and at this point and on this occasion
you've failed to make the "sale". Press here to see an exmple of an exit pop up.

Since you've paid for them to be there, either by using Adwords or
the investment in your Internet Marketing and SEO efforts, it makes
sense to have one last go at winning them over, doesn't it?

In either case, from your page, you should use the exit pop to
politely repeat your call to action and restate the benefits and
any deadline. In essence, try to make the sale one last time. You
can even "apologise" for using a popup, and tell them you did it
only because you didn't want them to miss out. If it's subtly done,
this doesn't have to sound too cheesy!

One word of caution, though: do NOT make a lower-priced offer or
throw in more and more bonuses. In my experience if someone isn't
buying it's not the price you're asking -- rather it's the value
you're presenting. Cutting the price or throwing in bonuses at this
late stage just seems desperate and even a touch dishonest. If you
feel you want to offer something more, your safest bet is to
extend, strengthen or expand your guarantee. This is easy to
justify to them with words like, "I realise you're sceptical
because you're leaving, so I'm willing to take even more risk on my
own shoulders".

Rather than diminishing the value of what you're offering by
cutting the price, you're actually increasing the value, simply
because you're showing even more confidence in it.

Automation- The Great Obsession